Kurvenhelden was a virtual ticket platform for amateur clubs during the COVID-19 pandemic. Fans could purchase virtual tickets to support their favorite teams during a challenging time. By selling virtual tickets, the participating clubs benefited from two revenue streams: direct ticket sales and a fund automatically generated for all Kurvenhelden teams.
Throughout the project, valuable connections were made with clubs. The shared mission under the double-meaning slogan „Rette die Kurve“ (Save the Curve) was a great success and even gained recognition in the local press
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As the initiator, it was particularly important for me to use my network in amateur football for a good cause and to provide clubs with a supportive tool. This approach allowed me to gather valuable experiences with the target audience and gain important insights for future projects.
