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Virtual Ticket Platform for Amateur Clubs

The COVID-19 pandemic peak hit amateur sports clubs particularly hard. Time to support ‘the curve’ – in both ways.

Kurvenhelden

Timeframe

2020

Type

Own independet project

Industry Category

Sports, Marketing, Ticketing

My Skills

Acquisition

Marketing

Design

Ticketing

Overview

Kurvenhelden was a virtual ticket platform for amateur clubs during the COVID-19 pandemic. Fans had the opportunity to purchase virtual tickets in order to support their favorite local teams. By selling virtual tickets the participating club benefited from two sources of income: Direct ticket income and a helping general pot, made of fees from every club’s purchases. Throughout the project, several connections with clubs were established. The shared mission ‘Save the Curve’ was thus a great success and was even celebrated by the local press.

Mission & Drive

As the project initiator, it was very important for me to use my network in amateur football for a good cause, providing clubs with a tool to support them in difficult times.

This allowed me to gain valuable experience with the target audience and gather important insights for future planned projects.