Kickframes was a sports club social media marketing experiment. As a precursor to the planned app Klubbr, this community experiment included not only custom social media graphics for selected amateur clubs, but also individual player wallpapers – completely free of charge and 100% individual. The project’s goal was to analyze the use case of custom social media graphics and capture customer preferences through various manual tests. Additionally, it provided an opportunity to support grassroots football in selected regions in a straightforward way.